Before using adaptive models, which properties are recommended to be set in strategies?

Setting the channel and direction properties in strategies before using adaptive models is crucial because these properties help define how the model will interact with different channels and the intended direction or goal of the strategy.

The channel property specifies the medium through which the interaction occurs, such as a website, mobile app, or call center. This context is vital for adaptive models because it influences how data is interpreted and used to tailor the customer experience. Depending on the channel, customer behavior can vary significantly, and adaptive models need to account for these nuances to deliver relevant and timely decisions.

The direction property clarifies whether the strategy aims to acquire, retain, upsell, or cross-sell to the customer. This focus enables adaptive models to align their learning and predictions with specific business objectives, ensuring that the decisioning process is not just responsive but also strategically targeted toward achieving desired outcomes.

While other properties, such as input and output, flow and decision, or sampling and calculation, are important in various decision-making contexts, focusing on channel and direction properties lays the groundwork for the adaptive capabilities that optimize customer interactions across different touchpoints.