In PDM, who plays the role of implementing the churn model within the strategies used?

The role of implementing the churn model within the strategies used in Pega Decisioning Manager (PDM) is typically performed by a Strategy Designer. This professional is responsible for creating, configuring, and optimizing decision strategies that leverage prediction models, such as churn models.

Strategy Designers work on translating data-driven insights into actionable strategies that can be executed in real-time during customer interactions. They focus on how to integrate the churn model's outputs into business processes and decision-making frameworks to effectively retain customers at risk of leaving. Their expertise in strategy design ensures that the model is not only applied correctly but also aligns with the overall business goals and customer engagement objectives.

This responsibility distinguishes them from other roles, which may focus on specific aspects of the business or technology. For example, Data Analysts typically concentrate on interpreting data and generating reports, System Architects handle the technical implementation of applications, and Business Analysts prioritize gathering requirements and ensuring alignment with business needs. Thus, the Strategy Designer is uniquely positioned to implement churn models as part of decision strategies effectively.