In the context of Decision Management, how is the term proposition defined?

In Decision Management, the term "proposition" refers to the proposed course of action. This encapsulates the idea that a proposition represents a decision that can be presented to a customer based on their profile, preferences, and behaviors. It is essentially what you intend to offer to a customer as a specific response to their needs and context.

The focus of a proposition is on crafting a tailored response, whether that is a product, service, or an incentive, that is aligned with the outcomes generated from strategy selection. This means a proposition arises logically from the analysis conducted in the background, where various strategies are evaluated, and the best course of action is determined based on available insights.

This understanding is pivotal in roles such as customer engagement and marketing, where the goal is to enhance customer experience through relevant and timely offers.

In contrast, while "a product offered" might represent a physical or digital item available to the customer, and "an offer bundle" refers to a collection of products or services combined into one proposal, both fall short of capturing the complete concept of a proposition. Rather than merely listing items, a proposition embodies the strategic intent behind the offer, crafted to positively influence customer behavior. The idea of "a result of strategy selection" aligns