Next-Best-Action Advisor is a part of which Pega solution?

Next-Best-Action Advisor is specifically designed as a feature within the Pega Next-Best-Action Marketing solution. This tool leverages data analytics and decisioning strategies to help businesses determine the optimal action to take in a particular customer interaction context.

This functionality is crucial for marketers aiming to provide personalized and timely recommendations to their customers, enhancing engagement and satisfaction. By integrating real-time data, the Next-Best-Action Advisor allows marketers to make informed decisions that are aligned with customer needs and preferences, ultimately driving better marketing outcomes.

The other Pega solutions mentioned, while they may incorporate aspects of decisioning or analytics, do not focus on the specific functionality that the Next-Best-Action Advisor provides for marketing purposes. This highlights the unique role that the solution plays in the broader context of customer engagement and marketing strategies.