Next-Best-Action ensures that the communications between business and the customer are: (Choose two)

Next-Best-Action is a strategic approach that aims to deliver the most relevant interaction or communication to a customer at a given moment. This model emphasizes the importance of timing and relevance in customer communications.

Choosing 'timely' is appropriate because Next-Best-Action seeks to ensure that communications reach the customer at the optimal moment. This enhances engagement and increases the likelihood of a favorable response from the customer, as they are more receptive to messages that are aligned with their current needs or situation.

In addition to timeliness, the concept of being 'contextual' is also significant. Contextual communications take into account various factors such as the customer's past interactions, preferences, and current circumstances. By framing communications within the relevant context, businesses can ensure a more meaningful and personalized experience for the customer, making them feel understood and valued.

While uniformity and intuitiveness might be beneficial in some instances, they do not align as closely with the core objectives of Next-Best-Action, which prioritizes relevance and timing in the engagement strategy.