What are the phases of the Customer Purchase Behavior Model?

The Customer Purchase Behavior Model is structured to reflect the complete journey a customer goes through from becoming aware of a product or service to ultimately advocating for it. This comprehensive model includes five distinct phases: Awareness, Consideration, Purchase, Retention, and Advocacy.

In the Awareness phase, customers first learn about a product or service. Once they are aware, they move into the Consideration phase where they evaluate their options and think about making a purchase. After deliberation, they proceed to the Purchase phase, where the actual transaction takes place.

Retention comes next, where businesses focus on keeping customers engaged and satisfied, encouraging repeat purchases. Finally, the Advocacy phase is crucial as satisfied customers become advocates for the brand, often recommending it to others and influencing new customers.

This model is essential for understanding the customer journey and tailoring marketing strategies to effectively target customers at each stage, thereby optimizing business outcomes. The comprehensiveness of five dedicated phases makes this option the most accurate representation of customer behavior related to purchases.