What are the steps to make a new phone the top offer in decision parameters?

To make a new phone the top offer in decision parameters, boosting the marketing weight for the new phone while simultaneously reducing the marketing weight value for other products is an effective strategy. This approach ensures that the new phone receives a higher prominence in decision-making processes, increasing the likelihood of it being presented as the preferred option to customers.

By boosting the marketing weight of the new phone, you signal that this product is a priority, enhancing its visibility in comparison to other offerings. At the same time, reducing the marketing weight for other products allows for a clear hierarchy where the new phone stands out more significantly. This balance allows marketers to control the emphasis placed on various products, ensuring that the desired item is prioritized in promotional activities and customer recommendations.

Simply increasing the marketing weight for the new phone without adjusting the weights of other products may not create the necessary shift in decision parameters to ensure it becomes the top offer. Similarly, changing the pricing strategy alone does not directly correlate with altering marketing preferences unless it is accompanied by a strategic adjustment in marketing weight.