What component provides accessibility of propositions to a strategy?

The component that provides accessibility of propositions to a strategy is Proposition Data. This component acts as the foundational set of information that defines the various propositions a business can offer to its customers or users within the context of Pega’s decisioning framework. Propositions are tailored offers or recommendations generated based on customer data and interaction histories, and Proposition Data encompasses all the relevant variables and criteria involved in these offers.

By utilizing Proposition Data, Pega can enable strategies to evaluate which propositions are most relevant to a specific customer segment or individual based on their profile and behavior. This integration is crucial for effective decision-making and ensures that the right propositions are presented at the appropriate time to maximize customer engagement and satisfaction.

In contrast, the other options address different functions related to data management or import processes. Data Import refers to the wider functionality of bringing external data into the Pega system, while Proposition Import specifically pertains to the process of importing propositions into the system but does not directly grant accessibility to them within a strategy. Offer Data usually pertains to the specific attributes and details of offers and may not encompass all available propositions in a broader strategic context.