What is another term used for a product in the context of Pega Decision Management?

In the context of Pega Decision Management, the term "Proposition" is commonly used to refer to a product. Propositions represent the specific offerings made to customers, encapsulating the information about the product or service that is being presented to them. This includes details such as features, pricing, and conditions that are relevant for decision-making processes within the Pega platform.

Using the term "Proposition" emphasizes the strategic aspect of decision management, where the focus is not merely on the physical product but on the value and context of what is being proposed to the customer. It aligns with the overall goals of effective decisioning, which aim to tailor offers based on customer data and preferences.

In contrast, terms like "Service," "Item," and "Offer" might be used in different contexts or industries, but they do not capture the specific framework and intent associated with Pega's approach to decision management in the same way that "Proposition" does. Therefore, "Proposition" is the most appropriate term in this scenario.