What is the term for making decisions for groups of customers at the same time?

The term for making decisions for groups of customers at the same time is known as batch decisioning. This approach allows organizations to analyze data and apply decisioning criteria to multiple customers simultaneously, rather than evaluating each customer individually. This is particularly beneficial in scenarios where decisions can be made at scale based on similar characteristics or behaviors, enabling efficiency and consistency in decision-making processes.

Batch decisioning contrasts with single decisioning, where decisions are made on an individual basis. Customer segmentation refers to the practice of dividing a customer base into distinct groups based on shared characteristics, which is a precursor to batch decisioning but does not inherently involve making simultaneous decisions. While group decisioning might seem like an appropriate term, it is not widely used in the context of decisioning methodologies compared to batch decisioning, which is more precise and recognized in operational practices.