What must be followed to ensure the propositions are incorporated into a business strategy?

To ensure that propositions are effectively incorporated into a business strategy, it's essential to focus on the conscious updates of interaction rules. Interaction rules govern how companies engage with their customers, determining how propositions are presented and delivered during customer interactions.

By consciously updating these rules, businesses can align their strategies with the most current propositions, ensuring that the messaging is relevant and resonates with the target audience. This alignment is crucial for maximizing the impact of business decisions on customer behavior and satisfaction, ultimately driving better outcomes for the organization.

In contrast, reviewing past strategies may provide insights, but it doesn't directly translate into the implementation of current propositions. Modeling customer trends is valuable for forecasting and understanding potential consumer behavior, but it lacks the immediacy and actionability that comes from updating interaction rules. While updates to the Decision Data Landings can improve the data quality and availability, they do not specifically address the immediate execution of propositions through customer interactions. Therefore, the most effective approach focuses on the implementation of updated interaction rules that reflect the current business strategy and customer needs.