What tab contains the underlying data model in the next best offer strategy?

The underlying data model in the next best offer strategy is found in the Strategy Properties Tab. This tab is crucial as it outlines the data elements and their relationships that inform how decisions are made within the strategy. The data model is integral to understanding which data points are utilized and how they influence the decisioning process.

The Strategy Properties Tab allows users to configure and view the various data inputs that drive the decisioning. It provides a comprehensive view of how attributes are used within the strategy and how they impact the outcomes. This understanding is essential for effectively tailoring the next best offer based on customer insights and behaviors.

In contrast, the other options do not specifically focus on the data model's architecture. The Strategy Tab typically contains information about the logic and rules of the strategy itself, while the Analysis Tab is often focused on evaluating or visualizing the outcomes and performance. The Data Model Tab might imply a broader or different context rather than specifically addressing the next best offer strategy data configuration.