What type of data does the property pyOutcome contain?

The property pyOutcome contains the result of the customer interaction, which is used in decisioning frameworks to store the final outcome of an interaction with a customer. In a decisioning context, this property generally holds the action taken or the result achieved following a specific interaction, such as whether a recommendation was accepted, a purchase was made, or an engagement effort was successful.

This outcome is critical as it informs future decisioning by influencing how the system predicts and responds to upcoming interactions based on historical behavior. The focus of pyOutcome is not on predicting future behaviors, customer demographics, or feedback mechanisms, but exclusively on capturing tangible results from past engagements, making it integral for evaluating performance and optimizing future decisions.