What type of report would you use to assess recent interactions?

The Interaction History Report is specifically designed to provide insights into recent interactions. This type of report details the engagement history between customers and the organization across various channels and touchpoints. By analyzing this report, businesses can understand how customers are interacting with their services or products over a specific timeframe, allowing for assessments of customer behavior, preferences, and trends in recent interactions.

This report can help identify patterns in customer interactions, which is essential for organizations aiming to improve customer experiences and fine-tune their engagement strategies. It provides a comprehensive view of what has transpired during customer interactions, making it a vital tool for any assessment of recent activities.

The other reports serve different purposes. For instance, the Proposition Effectiveness Report evaluates the success of offers presented to customers, focusing more on outcomes than recent interactions. The Channel Distribution Report provides insights into the usage and effectiveness of various communication channels rather than specific customer interactions. The Proposition Summary Report, on the other hand, offers an overview of the propositions themselves but does not focus on the historical context of interactions. Thus, the Interaction History Report is the most relevant choice for assessing recent interactions.