Which characteristic of Next-Best-Actions relates to receiving information based on current context?

The characteristic of Next-Best-Actions that relates to receiving information based on current context is indeed contextual. This means that decisions and recommendations are made by considering the specific circumstances and the environment surrounding the customer at that moment.

For Next-Best-Actions to be effective, they must take into account real-time data and situational factors such as customer behavior, current interactions, preferences, and previous transactions. This ensures that the recommended actions are not only suitable but also personalized and timely for that instance, enhancing the customer's experience and engagement.

Timeliness refers to how quickly the actions or recommendations are delivered, while consistency relates to the uniformity of messages and actions across different channels. Relevance addresses the degree to which the actions align with the customer's interests or needs but does not necessarily imply consideration of the immediate context. Contextual, however, specifically encapsulates the integration of current conditions into the decision-making process, making it the most fitting characteristic in this scenario.