Which of the following business issues are propositions frequently bracketed into?

Propositions are often categorized into specific business issues that align with customer engagement strategies. The correct answer identifies the categories that relate to enhancing customer relationships and maximizing the value of interactions.

Cross-sell, Retention, Upsell, and Service represent key dimensions of customer relationship management. Cross-sell involves offering additional products or services that complement a customer's current purchases, thereby increasing the overall sale. Retention focuses on keeping existing customers, which is crucial as acquiring new customers is often more costly. Upsell encourages customers to purchase a higher-end version of a product or service, boosting revenue while also enhancing customer satisfaction. Lastly, Service addresses the need to maintain and improve customer experience, ensuring that customer inquiries and issues are resolved promptly.

These categories align well with strategic business goals, aiming to increase customer loyalty, lifetime value, and overall profitability. The other options, while discussing important business issues, do not encapsulate the broad strategic objectives associated with customer propositions as effectively as this selection does.