Which of the following can be included in a proposition?

Propositions in the context of Pega Decisioning encompass a wide range of marketing offers and strategic actions designed to engage customers. The correct choice indicates that all the listed options—advertisements, service actions, and offer bundles—can indeed be elements of a proposition.

Advertisements can be included as they serve to inform customers about available promotions or products and can be tailored through personalization to resonate with the target audience.

Service actions are also integral to propositions, as they can represent specific actions that can be taken to enhance customer experiences or fulfill customer needs. These actions can lead to customer retention or conversion by providing direct value to the customer.

Offer bundles combine multiple products or services into a single proposition, often at a perceived greater value. They are created to increase the attractiveness of an offer and can effectively boost sales or engagement.

Including all of these elements underlines the flexibility and comprehensiveness of propositions in Pega Decisioning, allowing organizations to craft complex and appealing offers that meet various customer needs. This holistic approach demonstrates the capability to leverage numerous marketing strategies within a single proposition framework, making the option that includes all components the most accurate.