Which of the following components is NOT provided by Pega marketing?

Predictive Analytics Director is not a component provided by Pega Marketing. In the context of Pega's marketing suite, it focuses on tools and features such as Contact Policy, Geofencing, and Segmentation. These components are designed to manage customer interactions, define marketing strategies, and optimize outreach efforts.

Contact Policy helps organizations establish rules around how often and through which channels they should communicate with customers, thereby ensuring customer engagement while minimizing the risk of overwhelming them.

Geofencing is a location-based feature that enables businesses to create geographical boundaries for marketing outreach, effectively targeting customers based on their physical locations.

Segmentation is crucial for identifying distinct groups within a customer base to tailor marketing messages and offers, making communications more relevant and effective.

In contrast, the Predictive Analytics Director specifically pertains to advanced analytics and machine learning capabilities, which Pega may support but does not categorize under its marketing features. This distinction clarifies why Predictive Analytics Director does not fit with the other components listed.