Which of the following is NOT a key performance indicator in the VBD?

Customer Age is not considered a key performance indicator (KPI) in the context of Value-Based Decisioning (VBD). KPIs in VBD are metrics that help organizations evaluate their success in achieving specific objectives related to customer engagement and business outcomes.

Customer Satisfaction Score measures how products or services meet customer expectations and is vital for assessing the quality of customer interactions. Churn Rate quantifies the percentage of customers who stop using a service and is crucial for understanding customer retention and loyalty. Transaction Volume indicates the number of transactions over a specific period and is essential for gauging business activity and growth.

In contrast, Customer Age, while helpful for demographic profiling, does not directly reflect business performance or customer engagement in the same manner as the other metrics. It doesn’t provide actionable insights into customer behavior or the effectiveness of marketing and decision-making strategies, which are the focuses within the scope of Value-Based Decisioning.