Which of the following statements is true regarding the execution of simulations?

Simulations may be executed against a large sample of the customer base, making it possible to obtain more reliable insights into the effectiveness of different marketing strategies. This approach allows organizations to better understand how their strategies might perform across varying customer segments and interactions.

By utilizing a larger sample size, simulations can capture a broader range of customer behaviors and preferences, leading to more accurate forecasts and results. This is essential for decision-making, as it provides a more comprehensive view of potential outcomes. The flexibility in executing simulations on a substantial customer base enables businesses to conduct thorough analyses, enhancing their marketing efforts.

In contrast, the other options suggest limitations on the execution of simulations that do not reflect best practices in decision-making and marketing strategy testing. For example, executing simulations on only a small segment of customers or requiring participation from the entire customer base does not leverage the benefits of a representative sample. Moreover, the notion that simulations can only be conducted once per marketing strategy limits the iterative process essential for refining and optimizing marketing efforts over time.